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The Signature Service
Module 1 - Introduction
Welcome (20:37)
Module 2 - Building your Signature Foundation
Module 2 - Introductiion (9:47)
Module 2A - Your Story (1:57)
Module 2B - Weak Ties (4:39)
Module 2C - Your Life Lens (7:30)
Module 2D - Your Brand Lens (1:40)
Module 2E - Your Purpose (8:17)
Module 2F - Your Personality (5:27)
Module 2G - Your Values (3:41)
Module 2H - Your Vision (2:24)
Module 2I - Bringing it to life (2:11)
Life Lens Worksheets (4:17)
Brand Lens Worksheets (6:45)
Module 3: Your Ideal Customer
Module 3 Introduction (2:21)
Module 3A - Recognising Bad Clients (2:34)
Module 3B - Why it's important to say No (1:06)
Module 3C - Identifying Great Clients (0:58)
Module 3D - The Case for Specialising (4:22)
Module 3E - Generalist vs Specialist (2:29)
Module 3F - Eliminating the Competition (2:47)
Module 3G - Choosing Your Target Market (2:48)
Module 3H - The Case for Niching (6:34)
Module 3I - Dream Client Demographics (4:57)
Module 3J - Dream Client Personality (3:13)
Module 3K - Dream Client Interests (2:58)
Module 3L - Dream Client Attention (5:40)
Module 3M - Gathering Intel (1:44)
Client Profile Worksheets (3:15)
Module 4 - Your Opportunity
Module 4 Introduction (1:26)
Module 4A - Overcoming Challenges (2:26)
Module 4B - Types of Problems (11:58)
Module 4C - Needs & Goals (2:08)
Module 4D - How You you help (4:53)
Module 4E - Your Disruptive Idea (4:04)
Module 4F - Interviewing Clients (3:11)
Module 4G - Questions To Ask (8:21)
Module 4H - Organising Challenges & Solutions (4:00)
Module 4I - Your Solution (1:09)
Module 4J - Validating Your Idea (4:13)
Module 4K - Viability (5:39)
Module 4 Recap (1:19)
Opportunity Worksheets (1:56)
Module 5 - Magic Formula
Module 5 Introduction (2:57)
Module 5A - The Trifecta (4:54)
Module 5B - The Process (8:01)
Module 5C - The Client Audit (2:09)
Module 5D - The Roadmap (3:12)
Module 5E - Magic Formula Worksheets (5:22)
Module 6 - Delivery
Module 6A - Introduction (3:48)
Module 6B - Why You Need A Process (5:07)
Module 6C - Building Your Process (2:34)
Module 6D - Your External Process (3:15)
Module 6E - Your USP (2:29)
Module 6F - USP Starting Points (1:42)
Module 6G - Internal Process (3:06)
Module 6H - Outsourced Process (2:11)
Module 6I - Hands Off Process (3:00)
Module 6 Recap (1:01)
Module 6 - Delivery Worksheets (8:06)
Module 7 - Visualising Your Signature Service
Lesson 7A - Introduction (1:28)
Lesson 7B - How Can Your Visuals Be Used (2:00)
Lesson 7C - Starting Points (2:24)
Lesson 7D - Themes (1:41)
Lesson 7E - Sequences (0:58)
Lesson 7F - Timelines (1:03)
Lesson 7G - Combinations (1:12)
Lesson 7H - Organising Information (0:49)
Lesson 7I - Comparison (1:01)
Lesson 7J - Visual Devices (0:22)
Lesson 7K - Time (1:00)
Lesson 7L - Charts (0:50)
Lesson 7M - Shapes (0:52)
Lesson 7N - Infographics (0:57)
Lesson 7O - Brainstorming (1:20)
Visualising Your Signature Service Worksheets (4:24)
Module 8 - Naming Your Signature Service
Lesson 8A - Introduction (6:30)
Lesson 8B - Ways to do it (1:35)
Lesson 8C - Same Letters (2:14)
Lesson 8D - Acronym (2:21)
Lesson 8E - Theme (2:30)
Lesson 8F - Process (1:52)
Lesson 8G - Ingredients (2:28)
Lesson 8H - Story (2:34)
Lesson 8I - Purpose (2:34)
Lesson 8J - Tips (3:57)
Naming Worksheets (2:39)
Module 9 - Your Product Ecosystem
Lesson 9A - Introduction (1:30)
Lesson 9B - Product Ecosystem (6:28)
Lesson 9C - Free Products (1:27)
Lesson 9D - Low Barrier Products (1:51)
Lesson 9E - Your Main Products (1:41)
Lesson 9F - Repeat Products (2:30)
Lesson 9G - $1000 Burger (2:40)
Product Ecosystem Worksheets (7:08)
Module 10 - Pricing Your Signature Service
Lesson 10A - Introduction (5:55)
Lesson 10B - Ways to Price (0:19)
Lesson 10C - One Off Payments (1:03)
Lesson 10D- Packages (1:36)
Lesson 10E- Payment Plans (1:01)
Lesson 10F- Subscriptions (1:24)
Lesson 10G- $1000 Burger (3:20)
Pricing Worksheets (4:56)
Module 11: Optimising Your Online Presence
Lesson 11A - Introduction (1:34)
Lesson 11B - Your Customer Journey (8:30)
Lesson 11C - Your Landing Page (9:19)
Lesson 11D - Your Content (5:25)
Customer Journey Worksheets (2:20)
Module 12: Promoting Your Signature Service
Lesson 12A - Introduction (3:11)
Lesson 12B - Who Are you Trying To Catch? (1:55)
Lesson 12C - Where Do They Pay Attention? (3:05)
Lesson 12D - Industry News (2:06)
Lesson 12E - Where Do They Go? (2:31)
Lesson 12F - What Do They Watch? (1:44)
Lesson 12G - What Do They Listen To? (2:14)
Lesson 12H - What Do They Read? (2:11)
Lesson 12I - Who Do They Follow? (3:35)
Lesson 12J - Getting Their Attention (1:18)
Lesson 12K - Keep In Touch (4:15)
Lesson 12L - Make An Introduction (1:45)
Lesson 12M - Share Something Valuable (2:53)
Lesson 12N - Call Someone (1:59)
Lesson 12P - Be Social On Social (2:17)
Lesson 12Q - Collaborate (1:42)
Lesson 12R - Interview Thought Leaders (1:42)
Lesson 12S - Review, Refine & Repeat (3:02)
Promotional Strategy Worksheets (4:18)
Signature Service One Pager
One Pager Worksheets (4:46)
Lesson 7J - Visual Devices
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